Why Serja?
In the heart of Bhutan, our brewery stands apart as a beacon of sustainability in the global brewing landscape. Diverging from conventional practices, we harness innovation through a waste heat recovery boiler to generate steam for our brewery operations. This groundbreaking approach not only ensures optimal efficiency in our processes but also serves as a powerful environmental ally, offsetting a 600 tons of carbon dioxide annually at current production phase. At the core of our company philosophy lies a deep-rooted commitment to brewing excellence while leaving a minimal carbon footprint, paving the way for a more sustainable and responsible future. What distinguishes SBPL is its commitment to brewing premium beer of international standards, utilizing the pristine Himalayan Glacier Water, two row European malted Barley (NO ADDED SUGAR), cutting-edge technology and renowned Brew Expertise. This dedication to quality and authenticity serves as a unique selling proposition in a competitive market.
Contextual
Rabtenling Industrial Park, Samdrup Jongkhar, alongside one of the Himalayan Rivers in Bhutan. Established on June 4th, 2018, under the Companies Act of Bhutan 2016, boasts an initial installed capacity of 1,00,000 Hecto-Liters (HL) of beer per year, with the potential for expansion to 1,000,000 HL per year. The founder and promoter, Sonam Dukpa, is a prominent Bhutanese industrialist associated with SD Eastern Bhutan Ferro Silicon Private Limited. Founding History: Serja Breweries emerged as the first Greenfield brewery in Eastern Bhutan, symbolizing a significant milestone in the region's industrial landscape. The company was conceived to contribute to the economic development of Bhutan and establish itself as a hallmark of quality in the brewing industry.
Objective
Vision: We envision to become one of the best breweries globally, synonymous with excellence and innovation in brewing.
Core Values: The core values driving SBPL include a commitment to quality, sustainability, and contributing positively to the communities it serves.